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Twitter is great! I would not go as far to say that I am addicted to the social media site, but I find myself on Twitter a lot. Whether it is for 5 seconds or 10 minutes…I often go on Twitter just to catch up on what is trending around the world.

Almost everyone I know has a Twitter and follows an average of at least 150 people. Some follow more, some follow less. It is often interesting to “stalk” individuals and see who they follow. It can help you learn a lot about the person. Do they follow just friends their own age? Do they follow news stations and educational websites? Do they follow celebrities or public figures? Do they follow large corporations and international businesses?

I recently read an interesting article sent to me by my Journalism professor. The article was about social media sites (like Twitter) and posed the question if people post too much information on such sites. The article quickly stated that there is no such thing as too much information when we can easily hit the “unfollow” button of anyone we feel is posting too much or about things we necessarily don’t agree with.

http://nymag.com/thecut/2014/01/no-tmi-on-the-internet.html

The article stated that “if you follow someone on Twitter and you find that his/her tweets are too much for you, then you may unfollow him/her. If you continually recoil at TMI, it’s because you lack the willpower to stop consuming (or foresight to avoid) the information in question. That’s your fault.”

I personally agree 100% with this. Often at times I watch Twitter wars break out on the social media site over the littlest things.  Usually, someone tweeted something that was offensive towards someone else…and thus the war would begin! However, the way I see it…if you don’t like what someone else is posting, there is a simple solution…UNFOLLOW them and stop getting there tweets on your notifications.

So, after reading that article a few days ago I came across another article about large corporations and their presence on Twitter. The article explained that there is an increased pattern of many large corporations tweeting “offensive” things and then having to post public apologies in order maintain a good image in the public eye.

http://www.businessweek.com/articles/2014-02-05/for-brands-being-on-twitter-means-always-having-to-say-youre-sorry#r=hpt-ls

The article stated that “corporate accounts used the word ‘sorry’ at 8.6 times the frequency of individuals, while the words ‘apology’ or “apologize” pop 7.4 times more for corporations and the word ‘regret’ is used a whopping 37.5 times more frequently in corporate tweets.”

Why, might you ask, are corporations apologizing so much?

The article stated that large companies often tweet to gain publicity, but because they are followed by so many people, often at times some tweets might appear as “offensive” to individual followers. They are then forced to apologize to maintain their image and not harm their brand.

The article then continued to state that in order for companies to avoid such problems, experts claim that companies should “just stop tweeting so much.”

Here is my thing though…why are we blaming the companies for tweeting? I mean, don’t they have freedom of speech too.

I think we need to look at the bigger picture here. Similar to the first article, if individuals have a problem with tweets that a cooperation is posting…they should simply unfollow them. It is not fair to large corporations to have to post public apologies to individuals every single time they might “offend” someone. You cannot please everyone.

Yes, I agree that corporations do need to double, triple, and quadruple check that what they are tweeting is not straight up offensive. However, if their tweets are not harming anyone or infringing on anyone’s rights…why do they have to post apologies. Aren’t they also just exercising their own rights?

Because social media is one of key means of communication in the world it is important to monitor yourself and consider every tweet, post, and picture you put out there. But at the same time, who is to blame you when you are simply stating your own thoughts or views. If they don’t like what you have to say, they can just unfollow you.

Unfollow…it is a nice button and people need to learn to use it a lot more. Maybe then there will be less Twitter wars.

Hey, that rhymed!

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