As a college student, I am on Facebook all the time. For the most part, I use the site for social entertainment, online communication, and the occasional “stalking.” However, Facebook also allows me to publicize events, create group pages, and stay up to date in today’s news both at the local and national level. In my eyes, it is no longer just a social media outlet, but in some ways a useful online PR agency.

That being said, I am confident that I am not the only one who feels this way. Especially after entering college, I have come to the realization that practically everyone I know relies on Facebook just as much as I do. Even more so at the university level, Facebook allows students to communicate and interact with each other in large groups for purposes such as homework and extra curricular activities. Although I cannot speak for other universities, it is my observation that Facebook is the most commonly used social media outlet at UNC-CH.

Recently, however, I came across an article that says otherwise. On January 21st, Digiday published an article which stated that Facebook is slowly becoming less popular amongst college-aged adults.


Yes, “New comScore data obtained exclusively by Digiday” indicated that Facebook popularity decreased from 91.5% to 88.6% over the course of 2013. Although this may seem like a small change, Digiday then included percentage increases for other social media outlets (i.e. Snapchat, Vine, Tumbler, and Twitter) suggesting that Facebook is slowly losing its “coolness.”

I personally do not at all believe this. As great as other social media outlets may be, Facebook allows us to do so much more than simply send a 6 second video or post a message in under 140 characters. Not saying that I am biased towards Facebook…but, as a college student myself, the data recorded does not reflect the norm.

Yet, take a step back…the irony in all of this is that social media has become an addiction. So much so that we are analyzing popularity trends among various social media outlets. A bit sad? I think so.

Oh well, long live Facebook!